Hybrid streaming platforms combining subscription video on demand (SVoD) and advertising-based video on demand (AVoD) are attracting significant viewership, with free content making up 50-90% of total views. Streaming services like ZEE5, SonyLIV, and JioCinema have found success with AVoD libraries, which cater to younger, cost-conscious viewers from tier-two and tier-three cities. These platforms benefit from a larger casual audience, as AVoD content is free and more accessible. While subscription-based content tends to attract niche, loyal subscribers, AVoD continues to offer strong monetisation potential with growing digital ad spending.

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