India is set to become the largest revenue market for Rich Communication Services (RCS) messaging by 2029, contributing $544 million—surpassing the combined revenues of Europe, the Middle East, and Africa. A joint study by global research firm Omdia and communications company Infobip predicts that India will have an installed base of 254 million RCS users, exchanging 21 billion messages annually by 2029. With Apple now supporting RCS on iOS alongside Google’s Android, global RCS messaging is expected to quadruple over the next five years.

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